Selfridges Birmingham Personal Shopping Suite

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Premium department store Selfridges Birmingham has completed the transformation of Level 4 with a newly launched personal shopping suite.

The bigger 125m² personal shopping area comprises three deluxe suites and a spacious reception area, complementing the exclusive boutiques of Gucci, Louis Vuitton, Christian Louboutin, Burberry, Tiffany and Jimmy Choo, plus the designer accessories wall and Shoe Galleries, the store’s largest shoe department outside London with more than 1,700 styles from nearly 50 designers.

The revamped area features plush velvet furnishings, a large eye-shaped window that overlooks the construction of the HS2 station and railway line, as well as an accessible wc, and pantry, where customers can enjoy a glass of champagne and VIP treatment.

The personal shopping service, which is complimentary with a minimum spend of £500, enables shoppers to get the expertise of one of the store’s four personal shoppers - who have more than 35 years’ experience between them - whether it is for a wardrobe refresh, a party outfit or even getting the perfect pair of jeans.

It also offers a same-day delivery-to-desk service within Birmingham city centre, making last-minute gift buying a breeze.

To book the personal shopping service, call the Women's Personal Shopping team on 07720 948 010 or the Men's Personal Shopping team on 07768 747 782