Following the successes of previous events, we were delighted to launch our fourth tourism awards for the 2024-25 cycle.
The Awards celebrate the success and accomplishments of tourism businesses across the West Midlands region and promote the impressive strength of the business and leisure tourism offer, its venues, people, experiences and accommodation.
The Awards are completely free to enter and eligible winners from the West Midlands Tourism Awards will automatically feed into the VisitEngland Awards for Excellence 2025 for the chance to be recognised as a national winner.
Supported by the West Midlands Tourism and Hospitality Advisory Board (THAB) and the West Midlands Growth Company – which attracts visitors, events, capital and investment to the region.
Key dates
Awards launch and applications open - 8th May 2024
Closing date for entries – 8th July 2024 (30th November for Events ONLY)
Round 1 judging - 9th July – 30th August 2024
Round 2 judging (site visits) – 2nd September - 30th November 2024
Awards ceremony event – Early 2025
VisitEngland Awards for Excellence 2025 - TBC
Eligible businesses (locations and link to FAQ on types of business)
Any relevant tourism and/or hospitality businesses applying to the West Midlands Tourism Awards 2025 must lie within one of the following areas: Birmingham, Coventry, Dudley, North Warwickshire, Nuneaton & Bedworth, Rugby, Sandwell, Shropshire, Solihull, Stratford-upon-Avon, Telford & Wrekin, Walsall, Warwick, Wolverhampton.
